Lead India: Just another business of Times Group

Posted on: January 23, 2008

Lead India is another SMS business by the self-called No 1 news paper of India, the Times of India. It is well known that the ToI never does anything good for its readers or to the nation. Recent forgotten example is Times Rewards programme. But it always succeeds in making its readers fool. Lead India is just another version of this kind of nature.

You may have seen the street ad which reads “Love  Bangalore?”, “Vote for RK, Make Bangalorean lead India”. Is the ToI fool to advertise on behalf of RK or any other participants? You have to send SMS or call to specified number which costs 3Rs per SMS and up to 7Rs per min of call chagre. It is not requesting for your votes through these ads, instead for your money. If it is such a project to reveal a new leader or a dream for the future of India, why shouldn’t this number be toll free?

Lead India’s finalists also for the convenience of this SMS business. All these people are from Bangalore, Ahmedabad, New Delhi, Laknow like metro cities, where there are millions of mobile users. Why there in no person from a small town which is never heard and where the ToI circulation is quite less? No leader in India till now has emerged from a metro city. ToI is also well experienced in touching directly the heart of the people. Bangaloreans are so proud of Bangalore, even when Deepika Padukone tells to King Khan that she has came from Bangalore in the film Om Shanti Om, they express their excitement without minding they are sitting in a mulipflex. How can such person deny reacting to such ads of ToI?

Will the person who wins Lead India become a leader? Gandhi, Ambedkar, Sardar Patel, not even Modi became leader because of such SMS votes; they were the leaders, so they became leaders. Soon after the contest ends you will forget all about it, and the ToI starts another drama. Not only Lead India, there are countless number of such SMS business are there by many TV shows, news papers, FM radios. Government of India and Telephone Regulatory Authority of India-TRAI should think on banning these kinds of activities which steals the money of common people.


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