Super saving for public on Republic day

Posted on: January 27, 2008

It was Bigbazaar to introduce Sabse Saste Din on Republic day, Jan 26 few years back. It brought an unbelievable success to Bigbazaar. Kishor Biyani, in his autobiography It Happened in India writes about Sabse Saste Din that they couldn’t control the crowd in front of the shop and the local cops also struggled to control the traffic near the shops. Then it made them to extend the offer for few more days.after this success Bigbazaar is offering Sabse Saste Din on Jan 26th every year.

In recent years apart from Indian super market giant Bigbazaar, many others like Reliance Fresh, Tata Star Bazaar, Food World, Aditya Birla Group entered retailing. This Jan 26, others also introduced the similar Republic day offers. Reliance Fresh offered saving parade on 26th and 27th January. It’s amazing how these retail giants are copying the concept of Sabse Saste Din even without changing the date. We the customers should thank to Mr. Biyani for the revolution in the retail marketing and the new concept of super saving on the republic day.


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